Internet Marketing is Hard Part II

Internet Marketing is Hard

Okay, so a couple of days ago I wrote a blog entry and I was all "Internet marketing is hard!...There must be a better way!" (see "Internet Marketing is Hard!":
http://emmaelizabethartwork.blogspot.com/2014/01/internet-marketing-is-hard.html )

I Found A Better Way

Well, I found the better way! FACEBOOK ADVERTISING! The idea was given to me by my friend Glady Dalton (She's an amazing photographer! Here is a link to her Facebook page Glady Anne Photography:
http://www.facebook.com/gladyannephotography?ref=ts&fref=ts )
She said she got thousands of people viewing an ad for her calendar that she put up on Facebook and it cost her $7.00 to run the ad. 

What I did

Okay, so here's the deal, I paid Facebook $5.00 a day for 2 days. I tailored my ads the first day to increase the likes of my business's Facebook page:
http://www.facebook.com/pages/Emma-Elizabeth-Artwork/501294183325528?ref=tn_tnmn
That ad ran for 2 days and got my page a total of 70 likes. 
On the second day, I created an ad to increase traffic to my Etsy shop. The add ran for 24 hours and got me a total of 53 views to my etsy shop. I was able to reach 3 times the number of people in those 2 days with my facebook ads than I was able to reach in one week promoting my shop on etsy. I got 17 times the number of views in one day of facebook ads, than I was able to get in one week of promoting my shop with Etsy's search ads! I have now stopped paying Facebook (I only paid $10.00) and the likes on my Facebook page are steadily increasing and so are the views to my Etsy shop.   

The Drawback

I'm not saying promoting on Etsy is a bad thing, in fact, the one benefit is that the people who see my Etsy search ads are already members of Etsy and don't have to create an account. My Facebook ads have not yet resulted in sales and I suspect the reason is because people who see those adds aren't necessarily members of Etsy. My next idea is to develop my website emmaelizabethartwork.com into a storefront so that people can buy there without an account. Once that's done, I will pay facebook to promote it because I am very impressed! One of my favorite features of their ad service is that I am able to tailor my ads to get the result that I want. (example: my first campaign was to increase my page likes on Facebook. My second campaign was to increase traffic to Etsy.) Both times, I was very pleased with the outcome.

Shameless Self-Promotion

I hope this blog entry will help other people who are trying to develop small internet based businesses. In the mean time, here are some links: 

Visit my Etsy Shop:
http://www.etsy.com/shop/EmmaElizabethArtwork

Sign up for my mailing list:
http://emmaelizabethartwork.com/

Like my Facebook Page:
http://www.facebook.com/pages/Emma-Elizabeth-Artwork/501294183325528?ref=tn_tnmn

Follow me on Twitter:
http://twitter.com/EmmaElizabethAr

See what inspires me by following me on Pinterest:
http://www.pinterest.com/emmaelizabethme/

And if you feel so inclined, you can shop these items available at auction on ebay:
http://www.ebay.com/usr/motorfan998qdr

or shop my Storenvy shop:
http://www.storenvy.com/stores/247351-emma-elizabeth
or
http://emmaelizabethartwork.storenvy.com/